ANN: Web strategies for health communication

The healthcare field needs HCI professionals to improve online patient

communication. Enroll in the Tufts Summer Institute on Web Strategies
for Health Communication, http://webstrategiesforhealth.com/, to learn
how you can help healthcare organizations develop and implement Web
strategies to drive the success of their online presence. Healthcare
organizations are faced with an ever evolving choice of Web
technologies that make it challenging to create a coherent and
justifiable Web strategy. At the Tufts Summer Institute, you will
learn how to select, use, manage, and evaluate the effectiveness of
Web technologies for health communication.Learn from Tufts faculty and
distinguished guest speakers how to:

. Use the Web to communicate with and connect to patients.
. Develop a coherent and justifiable Web strategy for health communication.
. Select and manage Web 2.0 technologies to create a Web presence that
provides a rich user experience.
. Accelerate your online presence through the use of social media
sites and tools such as Facebook, twitter, ning, and Wordpress.
. Employ research-based methodologies such as persona development and
formative evaluation to increase the effectiveness and reduce the risk
of Web development projects.
. Learn the best practices employed by leading health Web sites
including WebMD.com, MayoClinic.com, CDC.gov, TuDiabetes.com,
WeightWatchers.com, Livestrong.org, CureTogether.com, Roadback.org,
and ABC News Health.

Web Strategies for Health Communication runs July 19-24, 2009. The
course meets at the Tufts University School of Medicine campus in
Boston from Sunday, July 19, from 5-8 p.m. and on Monday-Friday, July
20-24, from 9 a.m. – 5 p.m. It is offered through the Health
Communication Program at Tufts University School of Medicine.

Enroll in the Summer Institute at http://webstrategiesforhealth.com/.
Registration costs $900 before June 19 and $1000 after.

--
Lisa Neal Gualtieri, Ph.D.

Adjunct Clinical Professor, Tufts University School of Medicine
Blog on health: http://lisagualtieri.com

Editor-in-Chief, eLearn Magazine, http://eLearnMag.org
Blog on education: http://blog.acm.org/elearn/

Phone: 781-861-7373
Email: lisa@acm.org